{"id":6787,"date":"2025-07-25T08:26:30","date_gmt":"2025-07-25T08:26:30","guid":{"rendered":"https:\/\/www.altman.cz\/magazin\/?p=6787"},"modified":"2025-07-25T08:26:32","modified_gmt":"2025-07-25T08:26:32","slug":"nova-tvar-znacky-rado-erik-hayser","status":"publish","type":"post","link":"https:\/\/www.altman.cz\/magazin\/p\/nova-tvar-znacky-rado-erik-hayser","title":{"rendered":"Nov\u00e1 tv\u00e1\u0159 zna\u010dky Rado: Erik Hayser"},"content":{"rendered":"\n

\u0160v\u00fdcarsk\u00e1 hodin\u00e1\u0159sk\u00e1 zna\u010dka Rado ozn\u00e1mila nov\u00e9 partnerstv\u00ed, kter\u00e9 propojuje sv\u011bt luxusu, inovac\u00ed a latinskoamerick\u00e9 kultury. Jej\u00edm nejnov\u011bj\u0161\u00edm \u201eFriend of the Brand\u201c se stal mexick\u00fd herec Erik Hayser \u2013 charismatick\u00e1 osobnost, kter\u00e1 se stala ikonou modern\u00edho herectv\u00ed a kreativity v Latinsk\u00e9 Americe.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u00edla autenticity<\/strong><\/h3>\n\n\n\n

Erik Hayser nen\u00ed pouze uzn\u00e1van\u00fdm hercem, ale tak\u00e9 producentem a sc\u00e9n\u00e1ristou, kter\u00fd si vybudoval v\u00fdjime\u010dn\u00e9 postaven\u00ed d\u00edky sv\u00e9 schopnosti ztv\u00e1rnit slo\u017eit\u00e9 a rozmanit\u00e9 postavy. Mezin\u00e1rodn\u00ed uzn\u00e1n\u00ed z\u00edskal d\u00edky roli prezidenta Diega Navy v origin\u00e1ln\u00edm seri\u00e1lu Netflixu Ingobernable<\/em>. Dal\u0161\u00edm pr\u016flomem byl seri\u00e1l Accidente<\/em>, kter\u00fd se osm t\u00fddn\u016f dr\u017eel v Top 10 glob\u00e1ln\u00edho \u017eeb\u0159\u00ed\u010dku. Jeho nejnov\u011bj\u0161\u00ed projekt Ahora que no est\u00e1s<\/em> pat\u0159\u00ed mezi nejsledovan\u011bj\u0161\u00ed po\u0159ady na Amazon Prime Video v Mexiku.<\/p>\n\n\n\n

Jeho hodnoty \u2013 autenticita, elegance a kreativn\u00ed odvaha \u2013 dokonale lad\u00ed s filozofi\u00ed zna\u010dky Rado. Jak \u0159\u00edk\u00e1 s\u00e1m Hayser: \u201eRado v\u017edy vynikalo odvahou inovovat a j\u00e1 se s t\u00edm siln\u011b ztoto\u017e\u0148uji. Vs\u00e1z\u00ed nejen na to, co je dnes v m\u00f3d\u011b, ale i na to, co budeme nosit z\u00edtra. V mnoha ohledech se Rado a j\u00e1 navz\u00e1jem odr\u00e1\u017e\u00edme.\u201c<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Spojen\u00ed stylu, kreativity a sportovn\u00ed v\u00e1\u0161n\u011b<\/strong><\/h3>\n\n\n\n

Spolupr\u00e1ci v\u00edt\u00e1 i CEO zna\u010dky Rado Adrian Bosshard: \u201eS Erikem jsme na\u0161li skute\u010dn\u00e9ho spojence \u2013 oddan\u00e9ho profesionalit\u011b, inovac\u00edm a v\u00fdjime\u010dn\u00e9mu stylu. Jeho kreativn\u00ed vize a vyt\u0159\u00edben\u00fd vkus z n\u011bj d\u011blaj\u00ed ide\u00e1ln\u00edho partnera.\u201c<\/p>\n\n\n\n

Erik Hayser m\u00e1 nav\u00edc celo\u017eivotn\u00ed v\u00e1\u0161e\u0148 pro tenis, co\u017e jen podtrhuje symboliku spojen\u00ed s Rado \u2013 zna\u010dkou, kter\u00e1 tento sport podporuje u\u017e 40 let. \u201eHodinky Rado jsou samy o sob\u011b skv\u011bl\u00e9, ale to, \u017ee podporuj\u00ed sport, kter\u00fd miluji, d\u011bl\u00e1 toto partnerstv\u00ed naprosto v\u00fdjime\u010dn\u00fdm,\u201c \u0159\u00edk\u00e1 s \u00fasm\u011bvem Hayser.<\/p>\n\n\n\n

Rado Captain Cook: Na z\u00e1p\u011bst\u00ed s p\u0159\u00edb\u011bhem<\/strong><\/h3>\n\n\n\n

Na z\u00e1p\u011bst\u00ed Erika Haysera se nyn\u00ed vyj\u00edm\u00e1 model Rado Captain Cook High-Tech Ceramic Chronograph<\/strong> \u2013 v\u00fdrazn\u00e9, technologicky pokro\u010dil\u00e9 hodinky, kter\u00e9 odr\u00e1\u017eej\u00ed jeho osobnost: silnou, elegantn\u00ed, a v\u017edy krok nap\u0159ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

Zna\u010dka Rado<\/strong> t\u00edmto krokem op\u011bt ukazuje, \u017ee jej\u00ed sv\u011bt nen\u00ed pouze o hodink\u00e1ch. Je o lidech, kte\u0159\u00ed inspiruj\u00ed \u2013 na kurtech, p\u0159ed kamerou i v \u017eivot\u011b. Erik Hayser je d\u016fkazem, \u017ee styl a du\u0161e mohou tikat ve stejn\u00e9m rytmu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160v\u00fdcarsk\u00e1 hodin\u00e1\u0159sk\u00e1 zna\u010dka Rado ozn\u00e1mila nov\u00e9 partnerstv\u00ed, kter\u00e9 propojuje sv\u011bt luxusu, inovac\u00ed a latinskoamerick\u00e9 kultury. Jej\u00edm nejnov\u011bj\u0161\u00edm \u201eFriend of the Brand\u201c se stal mexick\u00fd herec Erik Hayser \u2013 charismatick\u00e1 osobnost, kter\u00e1 se stala ikonou modern\u00edho herectv\u00ed a kreativity v Latinsk\u00e9 Americe. S\u00edla autenticity Erik Hayser nen\u00ed pouze uzn\u00e1van\u00fdm hercem, ale tak\u00e9 producentem a sc\u00e9n\u00e1ristou, kter\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":6793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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