{"id":6990,"date":"2025-09-09T10:14:24","date_gmt":"2025-09-09T10:14:24","guid":{"rendered":"https:\/\/www.altman.cz\/magazin\/?p=6990"},"modified":"2025-09-09T10:14:25","modified_gmt":"2025-09-09T10:14:25","slug":"tissot-od-elegantnich-privesku-po-moderni-ikony-srv","status":"publish","type":"post","link":"https:\/\/www.altman.cz\/magazin\/p\/tissot-od-elegantnich-privesku-po-moderni-ikony-srv","title":{"rendered":"Tissot: Od elegantn\u00edch p\u0159\u00edv\u011bsk\u016f po modern\u00ed ikony SRV"},"content":{"rendered":"\n

\u0160v\u00fdcarsk\u00e1 zna\u010dka Tissot<\/a><\/strong> od sv\u00e9ho vzniku v roce 1853 dokazovala, \u017ee \u017eeny jsou pro ni stejn\u011b d\u016fle\u017eit\u00e9 jako mu\u017ei. Od prvn\u00edch elegantn\u00edch p\u0159\u00edv\u011bskov\u00fdch hodinek, kter\u00e9 se nosily na dlouh\u00fdch \u0159et\u00edzc\u00edch nebo p\u0159ipnut\u00e9 ke korzetov\u00fdm \u0161at\u016fm, a\u017e po dne\u0161n\u00ed modely, se Tissot<\/a><\/strong> v\u017edy sna\u017eil spojit funk\u010dnost s kr\u00e1sou.<\/p>\n\n\n\n

\"\"
Elegantn\u00ed lid\u00e9 roku 1853 nos\u00ed hodinky Tissot“. Tissot reklama, cca. 1927 Archiv Tissot<\/em><\/figcaption><\/figure>\n\n\n\n

Emancipace a prvn\u00ed n\u00e1ramkov\u00e9 hodinky<\/h2>\n\n\n\n

U\u017e kolem roku 1907 Tissot p\u0159edstavil prvn\u00ed d\u00e1msk\u00e9 n\u00e1ramkov\u00e9 hodinky \u2013 d\u00e1vno p\u0159edt\u00edm, ne\u017e se staly hitem ve 20. letech. Byla to doba, kdy \u017eeny odkl\u00e1daly korzety, zkracovaly si vlasy, l\u00ed\u010dily se a hledaly v\u011bt\u0161\u00ed nez\u00e1vislost. P\u0159echod z kapesn\u00edch na n\u00e1ramkov\u00e9 hodinky se stal symbolem svobody \u2013 praktick\u00fdm i spole\u010densk\u00fdm. Hodinky na z\u00e1p\u011bst\u00ed nab\u00edzely \u017een\u00e1m volnost p\u0159i pr\u00e1ci, sportu, cestov\u00e1n\u00ed i \u0159\u00edzen\u00ed.<\/p>\n\n\n\n

\"\"
„Elegantn\u00ed lid\u00e9 roku 1927 nos\u00ed hodinky Tissot“. Reklama Tissot, cca 1927. Archiv Tissot<\/em><\/figcaption><\/figure>\n\n\n\n

Tissot byl mezi prvn\u00edmi, kdo nab\u00eddl modern\u00edm \u017een\u00e1m spolehliv\u00e9 a elegantn\u00ed \u010dasom\u00edry, kter\u00e9 odpov\u00eddaly jejich aktivn\u00edmu \u017eivotn\u00edmu stylu. U\u017e ve 20. letech zna\u010dka vyr\u00e1b\u011bla vlastn\u00ed strojky a katalogy plnila n\u00e1ramkov\u00fdmi modely nejvy\u0161\u0161\u00ed kvality.<\/p>\n\n\n\n

\"\"
Nov\u00e1 tov\u00e1rna Tissot postaven\u00e1 na kopc\u00edch v Le Locle v roce 1917. Malba z roku 1929. Archiv Tissot<\/em><\/figcaption><\/figure>\n\n\n\n

Kouzlo Tissot Art Deco<\/h2>\n\n\n\n

Po pa\u0159\u00ed\u017esk\u00e9 v\u00fdstav\u011b Art Deco v roce 1925 se do hodinek prom\u00edtly nov\u00e9 tvary \u2013 geometrick\u00e9 linie a hranat\u00e9 pouzdra se se\u0159\u00edznut\u00fdmi rohy. Tyto modely se staly m\u00f3dn\u00edm hitem, i kdy\u017e ve 30. letech je nahradily jin\u00e9 styly. Tissot v\u0161ak v\u017edy dok\u00e1zal zachytit ducha doby.<\/p>\n\n\n\n

\"\"
Katalog Tissot, 1931. Archiv Tissot<\/em><\/figcaption><\/figure>\n\n\n\n

N\u00e1vrat v 70. letech<\/h2>\n\n\n\n

S p\u0159elomem 70. let se znovu m\u011bnil pohled na \u017eenskost i m\u00f3du. Tissot polo\u017eil ot\u00e1zku: \u201ePro\u010d by d\u00e1msk\u00e9 hodinky nemohly b\u00fdt odoln\u00e9, \u017eensk\u00e9 a z\u00e1rove\u0148 \u0161ik?\u201c Odpov\u011bd\u00ed byl model z roku 1975 \u2013 st\u0159\u00edbrn\u00e9 hodinky s hranat\u00fdm pouzdrem, saf\u00edrov\u00fdm skl\u00ed\u010dkem brou\u0161en\u00fdm jako diamant a designem odkazuj\u00edc\u00edm na 20. l\u00e9ta. Saf\u00edr p\u0159inesl \u017een\u00e1m nejen luxusn\u00ed vzhled, ale i vy\u0161\u0161\u00ed odolnost pro aktivn\u00ed ka\u017edodenn\u00ed \u017eivot.<\/p>\n\n\n\n

\"\"
Ilustrace z katalogu Tissot, 1975. Archiv Tissot<\/em><\/figcaption><\/figure>\n\n\n\n

Tradice a sou\u010dasnost<\/h2>\n\n\n\n

Dnes \u017eeny proch\u00e1zej\u00ed sv\u011btem sebev\u011bdom\u011b, a Tissot je st\u00e1le jejich spole\u010dn\u00edkem. Zna\u010dka z\u016fst\u00e1v\u00e1 v\u011brn\u00e1 sv\u00e9 tradici, spojuje inovace s eleganc\u00ed a nab\u00edz\u00ed \u010dasom\u00edry, kter\u00e9 zd\u016fraz\u0148uj\u00ed \u017eenskou nez\u00e1vislost i styl.<\/p>\n\n\n\n

\"\"
Tissot SRV<\/em> (2025)<\/em><\/figcaption><\/figure>\n\n\n\n

O zna\u010dce Tissot<\/h3>\n\n\n\n

Tissot vznikl v roce 1853 v Le Locle, malebn\u00e9m m\u011bste\u010dku ve \u0161v\u00fdcarsk\u00fdch hor\u00e1ch, kde se \u0159emeslu v\u011bnovali u\u017e od 17. stolet\u00ed farm\u00e1\u0159i-hodin\u00e1\u0159i. Zakladateli byli otec Charles-F\u00e9licien a syn Charles-\u00c9mile Tissot. Brzy za\u010dali sv\u00e9 hodinky vyv\u00e1\u017eet do zahrani\u010d\u00ed, a v roce 1907 se jejich d\u00edlna prom\u011bnila ve fabriku, kter\u00e1 stoj\u00ed v Le Locle dodnes. U\u017e v\u00edce ne\u017e 170 let zna\u010dka p\u0159in\u00e1\u0161\u00ed inovace, spojuje p\u0159esnost s tradic\u00ed a tvo\u0159\u00ed hodinky pro mu\u017ee i \u017eeny.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160v\u00fdcarsk\u00e1 zna\u010dka Tissot od sv\u00e9ho vzniku v roce 1853 dokazovala, \u017ee \u017eeny jsou pro ni stejn\u011b d\u016fle\u017eit\u00e9 jako mu\u017ei. Od prvn\u00edch elegantn\u00edch p\u0159\u00edv\u011bskov\u00fdch hodinek, kter\u00e9 se nosily na dlouh\u00fdch \u0159et\u00edzc\u00edch nebo p\u0159ipnut\u00e9 ke korzetov\u00fdm \u0161at\u016fm, a\u017e po dne\u0161n\u00ed modely, se Tissot v\u017edy sna\u017eil spojit funk\u010dnost s kr\u00e1sou. Emancipace a prvn\u00ed n\u00e1ramkov\u00e9 hodinky U\u017e kolem roku […]<\/p>\n","protected":false},"author":1,"featured_media":7000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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